A Western Roadside Icon Reborn Frontier Neon Sign
Museum-Quality Restoration by H.J. Nick — Frontier Gas Neon Porcelain Sign (Original, Two-Sided Keyhole)
This is not a reproduction. This is a fully restored original, early 1900s double-sided porcelain “Frontier Gas” sign, brought back to life by award-winning restoration artist H.J. Nick at ArtFactory.com.
With its signature “keyhole” silhouette, vibrant hand-blown neon tubing, and legendary bucking bronco and cowboy motif, this sign once stood proudly at an independent gas station during the birth of America’s open-road culture. Today, thanks to meticulous artisan restoration, it stands again — brighter, bolder, and more historically correct than ever.
Description
Original History: The Frontier Gas Legacy
The Frontier Gas brand emerged in the early 20th century, rooted in the rugged spirit of the American West. Known for its cowboy iconography and frontier branding, Frontier Gas stood out from the corporate oil giants of the time by offering locally-sourced fuel with a side of Wild West flair. Their signs, most famously the keyhole design featuring a rearing bronco and rider, became staples at rural filling stations across the West and Southwest during the rise of automobile tourism and Route 66.
This exact style — a porcelain enamel, double-sided sign — was typically mounted on steel post poles and lit with bold neon, serving as both a fuel beacon and a visual symbol of the frontier spirit.
Original History: The Frontier Gas Legacy
The Frontier Gas brand emerged in the early 20th century, rooted in the rugged spirit of the American West. Known for its cowboy iconography and frontier branding, Frontier Gas stood out from the corporate oil giants of the time by offering locally-sourced fuel with a side of Wild West flair. Their signs, most famously the keyhole design featuring a rearing bronco and rider, became staples at rural filling stations across the West and Southwest during the rise of automobile tourism and Route 66.
This exact style — a porcelain enamel, double-sided sign — was typically mounted on steel post poles and lit with bold neon, serving as both a fuel beacon and a visual symbol of the frontier spirit.
Vintage Shell Neon Sign Specifications
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Type: Double-Sided Genuine Vintage Raised Embossed Porcelain Enamel Neon Sign (Keyhole Shape)
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Style: Double-Sided “Keyhole” Neon Sign
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Company: Frontier
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Product: Gasoline
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Date of Manufacture: 1930s–1940s
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Place of Manufacture: U.S.A.
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Color: Multicolor Porcelain – Green (Frontier), Red (Rarin’ to Go!), White/Yellow Cowboy & Bronco
Neon Color: Green (“Frontier”), Red (“Rarin’ to Go!”), Multicolor Bronco & Cowboy -
Dimensions: 240 Inches (20 Feet) Tall × 74 Inches Wide × 10 Inches Deep
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Weight: Approximately 1,000 lbs
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Condition: Original Genuine Porcelain Panels Preserved – No Repaint, No Reproduction (As-Pictured, See Photos for Details); Museum-Quality Restoration by H.J. Nick
- Comes With H.J. Nick Exclusive “Fast Hanger Bar” Allowing A Simple And Easy Way To Hang Straight And True Every Time.
- Neon Has Separate Toggle Pull Chord As Pictured So That The Sign Can Easily Be Switched On And Off Without Unplugging.
- Certification: Brass Tag Signed By H.J. Nick
ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
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When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.
Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).
We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.
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- Restored To Full Working Order
- Historically Correct
- Genuine From Top To Bottom
- Delivered To Your Home
All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset
All Items Are Of Highest Museum Quality World Class Collector Level
Investment Quality Collectible Petroliana From ArtFactory.com
This rare vintage Shell neon sign is the perfect conversation piece that will wow your friends and clients alike. Like all of our vintage collectible signs, it is guaranteed authentic, investment quality memorabilia. We specialize in those hard to find signs that serious collectors are looking for. All antique collectables offered are genuine memorabilia and appreciable assets, not fake reproductions. All items are fine collectable art at the highest world class collector level. Contact us today for pricing on this collectible vintage Shell neon sign or any of our collectible Americana, antique signs, old gas pumps, and classic collectibles at 1-800-292-0008.
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