Coca Cola Delicious and Refreshing Neon – NS5233
Coca-Cola stood at the forefront of this transformation. During the Great Depression, the company invested heavily in permanent, illuminated porcelain and neon signage, not merely as advertising, but as architectural landmarks — beacons for travelers, workers, families, and communities connected by newly paved roads.
Description
History & The American Road
This sign originates from 1932, a pivotal moment in American history when the Industrial Revolution had fully transformed into a nation of movement, manufacturing, and mass communication.
As railroads gave way to highways, illuminated signage became the language of the American road.
Coca-Cola stood at the forefront of this transformation. During the Great Depression, the company invested heavily in permanent, illuminated porcelain and neon signage, not merely as advertising, but as architectural landmarks — beacons for travelers, workers, families, and communities connected by newly paved roads.
These signs:
- Marked soda fountains, cafés, drugstores, and roadside diners
- Served as visual anchors in growing towns
- Became symbols of reliability, refreshment, and modern American life
This piece represents the moment when industrial manufacturing, electrical innovation, and graphic design converged, creating what is now recognized as American road art.
Coca-Cola
Specifications:
- Type: Single-Sided Vintage Sign
- Style: Rectangular Porcelain-Enamel
- Company: Coca Cola
- Product: Drink
- Date of Manufacture: 1932
- Place of Manufacture: Terry Enamel Mfg. Co., N.Y.
- Color: Multi-color – Green, White, Yellow and Red
- Dimensions: 60.25" wide X 36.25" tall 104 lbs
- Condition: Original Genuine Porcelain-Enamel; Sign Face Unrestored (Cleaned Only)
- Neon Details: All Neon Glass, Solid-State Transformers, Wiring, Mounts, and Switches Have Been Fully Replaced
- Hanging Details: Comes with H.J. Nick’s Exclusive “Fast Hanger Bar” for Perfectly Level Display
- Switching: Includes Separate Pull Chain for Easy On/Off Switching Without Unplugging
Condition & Construction
This work incorporates an original 1932 Coca-Cola porcelain-enameled steel face, authenticated by factory markings, preserved and presented within a museum-grade restoration.
The restoration was executed by H.J. Nick (ArtFactory.com) and includes a new custom-fabricated steel housing, all-new hand-bent neon tubing, and modern electrical systems engineered to exceed original commercial standards while remaining visually faithful to the period.
The result is a fully operational, historically correct, and structurally superior display, suitable for long-term museum exhibition.
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Provenance & Restoration Legacy
Original Artifact:
Coca-Cola porcelain sign face manufactured in the United States, 1932.
Restoration:
Executed by H.J. Nick, master builder and restorer, ArtFactory.com.
Restoration preserves the irreplaceable original face while replacing unsafe or degraded structural and electrical elements with superior modern craftsmanship.
The restoration philosophy follows museum conservation standards:
Preserve what history made, rebuild only what time destroys. However, we never doctor the sign face.
Cultural & Industrial Significance
This work stands as a top-tier museum-quality example of American roadside art, embodying:
- The legacy of the Industrial Revolution in America
- The rise of electrification and neon technology
- The birth of national branding through durable industrial materials
- The cultural mythology of the American highway
Such signs were never intended to survive a century. That this example does — restored with integrity — places it among the rarest and most important artifacts of America’s commercial and industrial heritage.
Curatorial Summary
This 1932 Coca-Cola neon sign, restored by H.J. Nick of ArtFactory.com, represents a definitive artifact of American industrial and roadside history. Combining original porcelain craftsmanship with a museum-grade restoration, the piece embodies the transition from the Industrial Revolution to a nation defined by highways, electrification, and mass culture. It stands as a landmark example of American road art — functional, iconic, and enduring.
ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset
All Items Are Of Highest Museum Quality World Class Collector Level
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