Falstaff Beer Neon
This large-format mid-century illuminated neon shadowbox sign is a premier example of classic American brewery advertising. Produced for the Falstaff Brewing Corporation, it features the iconic Falstaff shield and the famous slogan, “The Choicest Product of the Brewers’ Art.”
The aesthetic of the sign perfectly mirrors the era of the black leather jacket, Lucky Strike cigarettes, and the slicked-back Ducktail (D.A.) haircut. It is a documentary reflection of a vanished American social landscape.
Description
Museum-Quality Restoration
This piece has undergone a 101-Point H.J. Nick ArtFactory Restoration. Executed to museum standards, the process included:
- Period-correct neon fabrication (matching original
gas/color specs). - Professional rewiring with modern solid-state transformers
for safety. - Structural stabilization of the steel housing.
- Certified & Signed: This restoration is documented and certified for its historical accuracy.
- Provenance: A Journey Through Route 66 History
This vintage Falstaff sign is more than an advertisement; it is a piece of American roadside culture. It was documented and acquired following a 2,200-mile Route 66 journey from California to Illinois.
During the mid-century era....
....local social life revolved around the “Golden Age of the Open Road.” At sixteen, owning a jalopy meant being the designated driver for lake cookouts and rock-and-roll gatherings.
This sign represents that postwar American ethic of independence and friendship.
Vintage Mobilgas Special Sign Specifications
- Brand: Falstaff Brewing Corporation,
St. Louis, Missouri. Manufactured in the USA - Construction: Heavy-gauge steel cabinet with
5" inch depth - Face Panel: Original reverse-painted glass face panel with vibrant preservation
- Lighting: Multiple custom neon circuits featuring
blue neon lettering and amber-yellow neon outlining the shield - Type: Porcelain Enamel
- Sides - Single Sided
- Era: Circa 1946-1954(Post WWII Petroliana & Automobilia)
- Color: White/Yellow/Black
- Dimensions: 47.5" W x 47.5" H - Weight: 76 lbs.
- Condition: Original, as-is, see photos for details
- Authenticity: Retains the original St. Louis, Missouri corporate markings, ensuring its status as an authentic 1940s–1950s collectible
Watch Neon Sign Restorations Video
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ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset
All Items Are Of Highest Museum Quality World Class Collector Level
Our Latest Investment Quality Authentic Vintage Neon Signs
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