1953 Ford Golden Jubilee “Concessionnaire” Double-Sided Neon Porcelain Sign – NS6600
Standing a commanding 12 feet tall, this extraordinary 1953 Ford “Concessionnaire” porcelain enamel neon dealership sign is one of the most imposing and desirable examples of mid-century automotive advertising in existence.
Produced to commemorate Ford Motor Company’s 50th Anniversary — the famed Golden Jubilee year — it was created for the European market, with French-language “Concessionnaire” branding for Belgian Ford dealerships.
Description
Ford Jubilee Neon Sign: A True Collection Centerpiece
In 1953, Ford celebrated its Golden Jubilee with a range of commemorative designs, from the NAA tractor to specialized dealership signage. The “Concessionnaire” signs were rare adaptations for French-speaking markets and saw limited production runs. Surviving examples are exceedingly scarce — especially in double-sided form, as most European market signs were single-sided due to street-side mounting restrictions.
The bold crest incorporates Ford’s mid-century coat of arms, featuring three heraldic lions — a nod to the company’s heritage — and the stylized “V” motif symbolizing victory and innovation.
Provenance & Rarity
- Belgian Variant: Far rarer than domestic U.S. versions
- Double-Sided: Dramatic visual presence, visible from both directions — highly desirable among collectors
- Comparable Record: A similar single-sided Golden Jubilee Ford neon sign sold for $460,000 at Barrett-Jackson Scottsdale 2022, setting a world record for a neon sign. This example’s rarity and double-sided design position it for potentially greater collector value.
Ford Jubilee Neon Sign Specifications
- Type: Heavy Metal Porcelain Enamel Sign With Fully Restored Neon With Painted Iron Mounting Frame
- Sides: Double Sided
- Shape: Die Cut Tower Shaped Upper Area Of Sign With Shield Shaped Lower Area Of Sign
- Company: Ford
- Product: Ford NAA Tractor (The Golden Jubilee)
- Date Of Manufacture: 1953
- Country Of Manufacture: U.S.A. (Belgian Sign Variation)
- Color: Blue/White/Red/Light Blue/Yellow/Green
- Neon Color: White (Border Of Lettering "FORD"/ "Consessionnaire")/Yellow (Tower Accents)/Green (Shield Border)
- Dimensions: 12 Feet At Tallest Point By 39 Inches At Widest Point (49 Inches Including Wall Mount Bracket)/(11 Inches Deep Metal Housing Can)
- Condition: Original Genuine Porcelain Enamel Heavy Metal Sign Not Restored Or Doctored (As-Pictured, See Photos For Details)
- Neon Details: All Neon And Solid State Transformers, Wiring, Mounts, Switches, And Wires Have Been Replaced.
- Hanging Details: Comes With Original Metal Hanging Bars
- Switching: Includes Separate Pull Chain for Easy On/Off Switching Without Unplugging
- Certification: Brass Tag Signed By H.J. Nick
Collector Appeal
This sign holds cross-market desirability:
- Automobilia Collectors — ties to Ford’s most celebrated mid-century year
- Neon Sign Enthusiasts — towering scale, multi-color display, and fully operational condition
- Museum-Quality Americana — historical significance, rarity, and pristine presentation
Note: Due to its size and value, professional crating, insured transport, and white-glove installation are recommended.
Ford Jubilee Neon Sign Additional Details
This vintage Ford Jubilee neon sign is original memorabilia from one of America's most iconic brands. We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire gas station or automotive themed room for you, or help you find that one special item that has been missing from your collection. In addition to signs, we have vintage visible gas pumps, oil pumps, lubesters, and more that we have fully restored to working, museum quality condition. Our petroliana restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.
The Golden Jubilee Badge - Photo By - Own work (Wikipedia)
Ford NAA Tractor (The Golden Jubilee) Historical Details
The Ford NAA tractor (also known as the Ford NAA) is a tractor that was introduced by Ford as an entirely new model in 1953 and dubbed the Golden Jubilee. The NAA designation was a reference to the first three digits of the serial number style used starting with this tractor. It was designed as a replacement for the Ford N-Series tractors. Larger than the 8N, the Golden Jubilee featured live hydraulics, a 50th-year Golden Jubilee badging, an overhead-valve "Red Tiger" four-cylinder engine and streamlined styling, but just as significantly, it was the first tractor Ford built after losing its court battle with Harry Ferguson in 1952 over the patents the Irish inventor held on the Ferguson System three-point hitch.
The NAA is also slightly larger than its predecessors: four inches longer, four inches higher and 100 pounds heavier at 2,840 pounds. For 1954, The NAA was carried over, sans the Golden Jubilee badging (which is popular with collectors today), with only a gear ratio change. In late 1954, Ford introduced its three-digit number series tractors, which further improved upon the NAA. The 600 incorporated improved brakes and wheel seals as well as an ASAE standard PTO. The 700 was a row-crop tractor that could be ordered with either a tricycle or wide front end.
Watch Neon Sign Restorations Video
Watch Hanging Neon Signs Video
ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.
Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).
We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.
World Class Collector Investments
- Restored To Full Working Order
- Historically Correct
- Genuine From Top To Bottom
- Delivered To Your Home
All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset
All Items Are Of Highest Museum Quality World Class Collector Level
Our Latest Investment Quality Authentic Vintage Neon Signs
✨ Visit H.J. Nick’s Art Factory Galleries ✨
7407 E Greenway Rd, Scottsdale Airpark, Scottsdale, AZ 85260
🕒 Gallery Hours
Monday – Friday | 8 AM – 4 PM MST
Walk-ins Welcome | Private Viewings by Appointment
📅 Appointments & Inquiries
📞 Call: 1-800-292-0008 – Ask for Karla
🌐 Website: www.artfactory.com
Exclusive VIP Client Services
• ✈️ Jet Parking Available
• 🚗 Limousine Service Available
Reviews
There are no reviews yet.