Massey-Harris Neon “Better-Built Farm Equipment” – NS6358
Massey-Harris was one of the most recognized names in North American agricultural machinery during the first half of the 20th century. The company became a dominant manufacturer of tractors and farm implements and established a widespread dealership network across the United States and Canada. This sign represents the period when the Massey-Harris brand stood independently, before the historic corporate transition into Massey-Ferguson in the early 1950s.
This era is considered the golden age of dealership advertising, when large porcelain signage was engineered to survive long-term outdoor exposure and to serve as permanent roadside branding for equipment dealers. Offered is an exceptional original Massey-Harris dealership porcelain neon advertising sign, professionally restored and certified to the ArtFactory.com / H.J. Nick 101-point restoration standard.
Description
What Makes This Sign Special
This is a large-format dealership porcelain sign featuring the classic Massey-Harris nameplate with the iconic slogan:
“Better-Built Farm Equipment”
The design and layout are consistent with the most desirable category of farm and tractor advertising: oversized, high-visibility dealer signage made to be mounted on the front of a building, along a highway-facing wall, or at a rural equipment lot where it could be seen from a distance.
With its 8-foot length, bold typography, and unmistakable brand recognition, this is the kind of sign that collectors and “Road Art” buyers consider a centerpiece display.
Massey-Harris
Specifications:
- Type: Type: Genuine porcelain enamel dealership advertising sign (single-sided)
- Style: Rectangular porcelain sign with neon lighting
- Company: Massey-Harris
- Product: Oilzum Motor Oil
- Era: Late 1940s to early 1950s (pre-Massey-Ferguson)
- Color: Multi-color – Black, Red and Yellow
- Dimensions: 96" wide X 28" tall
- Weight: 132lbs
- Condition: Outstanding display condition
The porcelain face retains excellent color, gloss, and presence, with only the expected minor age and edge wear consistent with an authentic dealership sign of this era. Neon is complete, correct, and bright.
Road History / Original Use
Signs of this type were originally installed at:
- Massey-Harris tractor dealerships
- Farm implement supply locations
- Rural equipment yards and service shops
- Roadside-facing buildings designed to capture highway traffic
Because these signs were meant for outdoor commercial use, surviving examples frequently show wear consistent with decades of exposure — which is why professionally restored, display-grade examples have become increasingly desirable for collectors, designers, and high-end Americana installations.
This is a rare, high-impact example from the late 1940s to early 1950s, produced during the Massey-Harris era (pre-Massey-Ferguson merger). The sign features the iconic MASSEY-HARRIS name in full neon, with the classic slogan “Better-Built Farm Equipment.” At 8 feet wide, it is a true showroom-size dealership display.
Most Important Detail for Collectors
The porcelain face is 100% original and unrestored. There is no restoration or repainting to the face, preserving the sign’s authenticity and collector integrity.
Collector Notes / Rarity
Large-format Massey-Harris dealership neons are significantly scarcer than later Massey-Ferguson signage, and this example stands out due to its combination of:
- 8-foot dealership size
- Original porcelain face with no restoration
- Correct neon restoration
- Strong graphic impact
- Certified professional craftsmanship
This is the kind of sign that anchors an advanced farm advertising collection, a petroliana display, a museum wall, or a serious private
neon room.
Restoration & Provenance — H.J. Nick / ArtFactory.com
This sign has undergone a complete professional restoration with the goal of preserving originality while making it safe, structurally sound, and display-ready:
- Original porcelain face — NO restoration
- New custom housing
- New wiring
- New hand-blown neon tubing
- Era-correct neon style, layout, and color
- ArtFactory.com certified
- H.J. Nick 101-point restoration standard
This is not a “patched-up” neon. This is a museum-grade, correct restoration performed by master craftsmen.
Watch Neon Sign Restorations Video
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ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
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