Vintage Crisco Porcelain SignVintage Crisco Porcelain Sign

Vintage Crisco Porcelain Sign: Procter & Gamble Co Americana – WSC547

Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item’s unique charm.

SKU: SKU-8924 Category: Tags: ,


Vintage Crisco Porcelain Sign: Procter & Gamble Co Americana

 Size 20" T x 14" W


see more at:

Cover of the original Crisco cookbook, 1912

Hydrogenation of organic substances in gas form was discovered by Paul Sabatier in the late 19th century, and hydrogenation while in liquid form was patented by Wilhelm Normann in 1903. Procter & Gamble's business manager, John Burchenal, was contacted by and hired chemist Edwin C. Kayser, former chemist for Joseph Crosfield and Sons (who had acquired Normann's patent so as to produce soap), who patented two processes to hydrogenate cottonseed oil, which ensures the fat remains solid at normal storage temperatures. Their initial intent was to completely harden oils for use as raw material for making soap. After rejecting the names "Krispo" and "Cryst" (the latter for obvious religious connotations), the product was eventually called Crisco, a modification of the phrase "crystallized cottonseed oil".

Vintage Crisco Porcelain Sign: Procter & Gamble Co Americana

Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced sunflower oil under the trade name Puritan Oil, which was marketed as a lower-cholesterol alternative. In 1988, Puritan Oil became 100% canola oil.

Procter & Gamble divested the Crisco (oil and shortening) brand (along with Jif peanut butter) in a spinoff to their stockholders, followed by an immediate merger with the J. M. Smucker Co. in 2002.

Vintage Crisco Porcelain Sign Info

When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.

Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).

We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.

World Class Collector Investments

All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset

All Items Are Of Highest Museum Quality World Class Collector Level


There are no reviews yet.

Be the first to review “Vintage Crisco Porcelain Sign: Procter & Gamble Co Americana – WSC547”

This site uses Akismet to reduce spam. Learn how your comment data is processed.