Orange Crush Soda Sign: Vintage 1960’s Can Shaped Tin Litho – VS6458

While pulp has not been used for many years now, Orange Crush was first premiered as Ward's Orange Crush, and originally included orange pulp in the bottles, This was to give it a "fresh squeezed" illusion, even though the pulp was actually added after, rather than remaining from squeezed oranges.

Orange Crush Soda History

Throughout its history, Orange Crush has left a significant mark on the soft drink industry, with its iconic flavor and branding elements making it a beloved beverage from its earliest days. Today, it remains a popular and recognizable brand in the soft drink industry, known for its citrusy and refreshing flavor.

1. Foundation and Early Success (1910s-1920s): Orange Crush was founded by Clayton J. Howell and Neil C. Ward in 1911 in Los Angeles, California. It started as a syrup intended for use in soda fountains. In 1916, Samuel C. Hurst, a chemist, partnered with Ward to develop a bottled version of Orange Crush. The bottled beverage quickly gained popularity for its vibrant orange flavor and eye-catching packaging.
2. Distinctive Bottle Design: In the early years, Orange Crush was sold in a clear, ribbed glass bottle with a paper label. The label featured an image of a giant orange, which became an iconic symbol of the brand. The unique bottle design and branding contributed to its success.
3. Prohibition-Era Popularity: During the Prohibition era in the United States (1920-1933), Orange Crush benefited from being a non-alcoholic alternative. People turned to soft drinks like Orange Crush for refreshment and enjoyment.
4. Expanding Flavor Lineup: In addition to its original orange flavor, Orange Crush introduced other fruit flavors such as Grape Crush and Pineapple Crush in the 1920s and 1930s, expanding its product range.
5. Competing with Nehi: Orange Crush faced competition from other fruit-flavored sodas during this period, most notably Nehi (pronounced "knee-high") which offered a range of flavors. The competition between Orange Crush and Nehi was a prominent feature of the soda market during the 1920s and 1930s.
6. Post-World War II Growth: After World War II, Orange Crush continued to grow and innovate. It introduced new packaging formats, including cans, which made it more convenient for consumers.
7. Continued Popularity in the 1960s and 1970s: During the 1960s and 1970s, Orange Crush remained a popular choice among consumers. Its vibrant flavor and distinctive branding continued to attract customers of all ages.
8. The Orange Crush mascot, known as "Crushy,": Crushy is an animated orange character that made its debut in the 1970's and quickly became a recognizable symbol of the brand. This anthropomorphic orange character is often depicted with a friendly, smiling face and a playful personality, embodying the refreshing and vibrant qualities of Orange Crush soda. Over the years, Crushy has evolved in appearance and style but has consistently represented the fun and enjoyable aspects of consuming Orange Crush soda.
9. Collectible Bottles and Advertising: Vintage Orange Crush bottles and advertising materials from this period have become collectibles, reflecting the brand's enduring appeal and nostalgia.