Pepsi ( have a pepsi ) Neon – NS3280

This vertical neon sign is an authentic piece of mid-century Americana dating to circa 1953–1958. It highlights a pivotal moment in Pepsi-Cola history when the company launched its iconic "The Light refreshment" marketing campaign in 1953, targeting health-conscious consumers with a reduced-calorie formula. The design features a highly detailed, die-cut depiction of the classic asymmetrical 1950s scalloped Pepsi bottle cap, complete with the era's signature red, white, and blue cursive script. Visually, the sign relies on a striking downward-pointing "V" chevron pattern made of luminous hand-blown glass tubing that uses traditional ruby red, vibrant blue, and stark white neon and argon fills to guide the eye through the text. Built for durability, this vertical "can" or cabinet sign is housed in a heavy metal enclosure with a high-contrast painted or porcelain enamel face designed to make the glowing messaging pop against the background, making it an exceptionally rare and collectible piece of vintage advertising history.