Vintage Swan Soap Sign: “Absolutely Pure White Floating” Advertisement – VS6785
This is a genuine 1940s porcelain enamel advertising sign for Swan Soap produced for Lever Brothers.
A collectible piece of Americana, particularly desirable for soap, household product, and general advertising collectors.
Description
Vintage Swan Soap Sign: "Absolutely Pure White Floating" Advertisement
This vintage Swan Soap sign, is an authentic genuine vintage porcelain advertisement. That is just one of the hundreds of authentic vintage Americana signs and collectibles we have available for sale at ArtFactory.com.
This single sided rectangular sign measures 40 inches in wide by 16 inches tall, thus making it a perfect display centerpiece.
The sign reads "Swan Soap, White Floating, Absolutely Pure". This is a 3 color sign that features a turquoise and navy blue and background and white logos and lettering.
It is an authentic advertisement that was originally displayed to promote Swan Soap, and features the famous Swan graphics that the brand was known for.
The sign is an original advertisement from the 1940's. Like all of our collectible vintage advertising, it is guaranteed to be an original, investment quality item.
Swan Soap
Specifications:
- Type: Genuine Vintage Porcelain Enamel
- Sides: Single Sided
- Shape: Rectangular
- Company: Lever
- Product: Swan Soap
- Era: 1940's
- Place Of Manufacture: U.S.A.
- Color: Turquoise/Navy Blue/White
- Dimensions: 40 Inches Wide By 16 Inches Tall
- Condition: Original, as-is, see photos for details
Vintage Swan Soap Sign Additional Details
We specialize in those rare Americana items that have the "WOW Factor" and the iconic signs that the serious collectors are looking for. We are a one stop shop for vintage signs, restored vending machines and more.
- Porcelain enamel on steel sign — a durable type of advertising collectible made by baking colored powdered glass onto steel at high heat.
- The glossy finish and layered colors (in this case, white, navy blue, and turquoise) are classic for mid-20th century signage.
- The slogan “Absolutely Pure” and the styling (block lettering with decorative swans in repetition) dates the sign to the 1940s–1950s.
- This is consistent with Swan Soap’s peak marketing push in the World War II and post-war era.
- Given the wear and rusting, it shows authentic age and is not a reproduction.
- The row of swans along the top and the center swan with a banner (“White Floating”) are classic motifs from Swan Soap’s branding.
- The bold contrasting blue/white palette was chosen for legibility and cleanliness — directly linking to the purity message.
About Swan Soap
Swan Soap was introduced in 1941 by Lever Brothers (today part of Unilever). It was marketed as a mild, floating, pure soap, similar to Procter & Gamble’s Ivory Soap, but positioned as more luxurious.
The advertising emphasized its “absolutely pure” quality and the fact that it floated in water, which was a unique and memorable selling point. Swan Soap was discontinued in the 1970s, but during the 1940s–1950s it was heavily advertised on radio and TV, even sponsoring shows.
This particular porcelain enamel sign would have hung outside a general store, drugstore, or market to promote the brand.
More Original Collectible Vintage Americana Signs For Sale From ArtFactory.com
Vintage Swan Soap Sign Info
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Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).
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