Western Farmers Electric Cooperative – NS1325
This piece bears the NRECA mark, identifying it as part of the National Rural Electric Cooperative Association’s mid-century public outreach campaign. It exemplifies the post-war era’s optimism toward infrastructure expansion and the modernization of rural America.
An original tin litho and neon advertising sign promoting rural electrification through the Western Farmers Electric Cooperative and Alfalfa Electric Cooperative. The sign features a stylized lineman figure outlined in white neon tubing, poised to connect a vivid red lightning bolt through the bold POWER lettering. Above, “Western Farmers Electric” glows in deep blue, while “Cooperative” and “Serving Alfalfa Electric Cooperative” retain their period-painted typography.
Description
Mid-Century Agricultural & Infrastructure History
This genuine, single-sided vintage neon sign stands as both a powerful piece of advertising and a profound cultural artifact from the late 1940s to early 1960s. Representing the Western Farmers Electric and Alfalfa Electric Cooperative, this piece captures the momentous era when electricity spearheaded by the NRECA transformed American rural life and infrastructure. The design beautifully merges mid-century functionality with visual excitement, showcasing bold typography alongside the legendary "Willie Wiredhand" cartoon lineman character and a striking neon lightning bolt motif that symbolized the dawn of modern convenience across rural America.
Authentic Unrestored Tin Litho Face
At the core of this monumental display is an original, genuine tin lithograph sign face that has been left entirely unrestored, undergoing a careful cleaning process only to protect its natural mid-century patina, character, and historic integrity. Measuring 47.25 inches wide by 35.25 inches tall and weighing a substantial 60
Alfalfa Electric Cooperative
Specifications:
- Type: Single-Sided Genuine Vintage Neon Sign
- Style: Rectangular Tin Litho Neon Lighting
- Company: Western Farmers Electric
- Product: Power Electric Cooperative
- Date of Manufacture: Late 1940s – Early 1960s
- Place of Manufacture: U.S.A.
- Glass Color: Multi-color – Red, White, and Blue
- Dimensions: 47.25" wide X 35.25" tall - 60 lbs
- Condition: Original Genuine Tin Litho; Sign Face Unrestored (Cleaned Only); Fully Restored Neon & Electrical
- Neon Details: All Neon Glass, Solid-State Transformers, Wiring, Mounts, and Switches Have Been Fully Replaced
- Hanging Details: Comes with H.J. Nick’s Exclusive “Fast Hanger Bar” for Perfectly Level Display
- Switching: Includes Separate Pull Chain for Easy On/Off Switching Without Unplugging
pounds, the sign represents an incredibly rare piece of original cooperative signage that was likely displayed at a regional office or along a main service route. This choice to preserve the vintage metal face ensures that the sign retains its true collector value and unique industrial soul.
Museum-Quality Restoration & Mechanics
While the historic face remains beautifully original, the sign has been outfitted with fully restored neon and electrical components authenticated to museum-quality standards. All neon glass—glowing in a classic patriotic red, white, and blue palette—along with the solid-state transformers, internal wiring, mounts, and switches have been completely replaced for safe, reliable operation. This investment-grade artifact comes equipped with a separate pull chain for easy switching and an exclusive "Fast Hanger Bar" system for a perfectly level, secure display, making it a spectacular showcase piece for serious collectors of unique Americana.
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ArtFactory.com & H.J. Nick Brass Tag Certification Details
The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.
All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset
All Items Are Of Highest Museum Quality World Class Collector Level
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