Esso Pump Plate Sign: “Performance Motoring” Round Porcelain – VS6459

This Original Esso Gas Pump Belly Plate Sign From The 1960’s Is Just One Of Hundreds Of Authentic, Investment Quality Petroliana Collectible Currently For Sale From

We Have The World’s Largest Man Cave, Which Can Be Toured Anytime During Our Business Hours FREE OF CHARGE, And To Top It All Off, Every Item On Display Is Available For Purchase, Visiting Our Scottsdale, Arizona Showroom Is Like Going To A Museum Where You Can Purchase The Exhibits!


Esso Pump Plate Sign: "Performance Motoring" Round Porcelain

This vintage Esso pump plate sign is an original gas pump belly plate advertisement from the 1960's. It is just one, of hundreds of original, investment quality petroliana items currently for sale at This sign is round in shape, and has a white background, except for the bottom area of the sign, which has an orange background. The top of the sign reads with the famous slogan "Put A Tiger In Your Tank" in black lettering, and the word "Your" has an orange underline. The center area of the sign has a large graphic of the Esso Tiger Mascot holding a blue banner that reads "Performance Motoring" in white lettering. The tiger is cut off at the waist by the orange background area which has a red/blue/white Esso logo in the center of the orange area. The sign is dated "USA (19)62" in small black lettering just above the orange area to the left, with patent details on the right. It is a single sided sign that measures 12 inches in diameter. It is an ideal for use as the belly plate sign for your Esso vintage gas pump restoration.

Like all of our vintage porcelain and tin litho signs, this Esso pump plate sign is in original, unrestored condition, as pictured. We sell all of our original petroliana advertising in unrestored condition because it is our belief that each blemish is part of the unique history of that item. This sign is in Excellent (Exl) condition overall, with only some wear around the hanging grommet areas and a few very small chips around the very edges of the sign. The sign face and graphics are exceptionally clean, and this is as nice of an example of this now over 60-year-old sign as you will find for sale. This vintage Esso pump plate sign, and all of our signs are guaranteed to be authentic, backed by over a century of experience in the antiques and collectibles marketplace. This sign is original memorabilia from one of America's most iconic brands.

Vintage Esso Pump Plate Sign Specifications

  • Type: Genuine Vintage Porcelain Enamel Belly Plate Sign
  • Shape: Round
  • Sides: Single Sided
  • Company: Esso
  • Product: Performance Gasoline
  • Slogan: Put A Tiger In Your Tank
  • Date Of Manufacture: 1962
  • Country Of Manufacture: U.S.A.
  • Color: White/Orange/Blue/Black
  • Dimensions: 12 Inches Diameter
  • Condition: Original, Unrestored As-Pictured, See Photos For Details

Item Sold At Reduced Price, Cannot Be Verified/Certified

These signs sold at a reduced cost were purchased as part of large collections. On average, we have been able to certify 98% of the items from these collections as real, original, genuine, and old, thus meaning it is overwhelmingly likely that the entire collection is authentic. As for the other 2% that we cannot verify, any time WE ARE NOT 100% SURE, these items are sold at a reduced price, making them the best value for your money.

Esso Pump Plate Sign Additional Details

We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire gas station or automotive themed room for you, or help you find that one special item that has been missing from your collection. In addition to signs, we have vintage visible gas pumps, oil pumps, lubesters, and more, that we have fully restored to working, museum quality condition. Our petroliana restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.

This rare vintage, porcelain Esso pump plate sign is the perfect conversation piece that will wow your friends and clients alike. Like all of our vintage collectible signs, it is guaranteed authentic, investment quality memorabilia. We specialize in those hard to find signs that serious collectors are looking for. All antique collectibles offered are genuine memorabilia and appreciable assets, not fake reproductions. All items are fine collectible art at the highest world class collector level. Contact us for pricing on this original Esso pump plate sign, or any of our collectible Americana, antique signs, old gas pumps, and classic collectibles at 1-800-292-0008.

History Of The Esso (Exxon/Mobil) "Put A Tiger In Your Tank!" Slogan

Esso Put A Tiger In Your Tank!

In the 1960's, Advertising campaigns featuring heavy spending in different mass media channels became more prominent. Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme, "Put a Tiger in Your Tank", which was invented by Emery Smith in 1959.

The "Put a Tiger in Your Tank" slogan is one of the most iconic advertising campaigns in the history of the petroleum industry and was used by Esso (now ExxonMobil) to promote their gasoline products. Here's a brief history of the slogan:

  1. Introduction of the Slogan (1959): The "Put a Tiger in Your Tank" slogan was introduced by Esso in 1959 as part of a marketing campaign to differentiate their gasoline from competitors. At the time, the gasoline market was highly competitive, and companies were looking for ways to stand out.
  2. The Tiger Symbol: Esso's campaign featured a playful and memorable tiger as its mascot. The idea was to associate the tiger's energy, strength, and vitality with their gasoline, suggesting that using Esso's product would give your car more power and performance.
  3. Impactful Advertising: The "Put a Tiger in Your Tank" campaign was not just about print advertising; it also included television and radio commercials. These advertisements often featured catchy jingles and animated tigers, which further embedded the slogan in the public's consciousness.
  4. Pop Culture Phenomenon: The slogan quickly became a pop culture phenomenon in the United States. It was so successful that it led to various merchandise and promotional materials featuring the tiger mascot, including stuffed tigers, stickers, and other memorabilia.
  5. Global Expansion: The success of the campaign in the United States led Esso to expand it globally. In many countries, the "Put a Tiger in Your Tank" slogan was adapted and translated, making it a truly international marketing success.
  6. Longevity and Legacy: The campaign's longevity was remarkable. It continued for several decades, with variations and updates to keep it fresh. Even after Esso changed its name to Exxon in the early 1970s, the slogan remained in use.
  7. End of the Campaign: The campaign eventually ended in the late 20th century as Exxon shifted its marketing strategies. However, the "Put a Tiger in Your Tank" slogan remains a memorable and enduring part of advertising history.
  8. Legacy and Nostalgia: Esso's "Put a Tiger in Your Tank" campaign,, was a highly successful and memorable marketing effort that used the image of a tiger to associate their gasoline with energy and power. It became a pop culture phenomenon and is still remembered today as one of the most iconic advertising slogans in history. The slogan and the tiger mascot are still remembered fondly by those who grew up with the campaign. It is often cited as an example of effective and iconic advertising that left a lasting impression.

Esso Pump Plate Sign Info

When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.

Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).

We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.

World Class Collector Investments

All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset

All Items Are Of Highest Museum Quality World Class Collector Level


There are no reviews yet.

Be the first to review “Esso Pump Plate Sign: “Performance Motoring” Round Porcelain – VS6459”

This site uses Akismet to reduce spam. Learn how your comment data is processed.