Chevrolet Neon Sign: Vintage Dealer Ad The Heartbeat Of America – NS6543

This Original Vintage Heavy Metal Chevy Dealership Roadside Advertising Sign From The Mid-1980’s Is One Of The First Signs To Feature Chevrolet’s Most Famous Slogan “The Heartbeat Of America”, And Is A True Centerpiece Quality Collectible Item, Even For The Most Seasoned Automobilia Collector

Features A 101 Point Neon Restoration Including All New Electrical Components, Mounts, Wiring, All Solid State Transformers, Flasher, And Neon Tubes That Have Been Hand Blown And Hand Bent By Our In House Master Glass Blowers, And Has Received Award Winning Artist H.J. Nick’s Brass Tag Signature Certification As A World Class Fine Art, Museum And Investment Quality Collectible, A Certification Which Is Recognized Worldwide By Insurers And Experienced Collectors


Chevrolet Neon Sign: Vintage Dealer Ad The Heartbeat Of America

This original Chevrolet neon sign, featuring the slogan "The Heartbeat Of America", is just one of hundreds of collectible automobilia and petroliana collectibles currently for sale from This large, single sided, rectangular shaped (with rounded corners), heavy metal tin sign measures 42 inches wide by 24 inches tall, and is on a 4 1/2 inch deep metal housing can. It is an original Chevy dealership, showroom advertisement from the mid-1980's, making it one of the oldest signs to feature the slogan "The Heartbeat of America", which was first introduced in 1985. This sign has a black background with a large yellow Chevrolet bowtie logo with the word "CHEVROLET" in yellow letter in the upper center area of the sign. The bowtie lights up in yellow neon, and the word "Chevrolet" in white neon. It reads "The Heartbeat Of America" in blue lettering at the bottom of the sign, except for the word "Heartbeat" which is in red lettering. The words "The Of America" light up in blue neon, and the word "Heartbeat" lights up in red neon, and flashes on and off, as pictured.

Like all of our collectible signs, this Chevrolet neon sign is sold in original, unrestored condition as pictured. We do not believe in restoring old signs because it is our belief that every ding, dent, and blemish is part of the story and history of the item. The only exception being the 101 point, museum quality neon restoration, which is done under the supervision of, certified, and signed by award winning artist H.J. Nick as meeting all world class fine are qualifications. This certification means each item bearing his signature is backed by over 100 years of manufacturing world class fine art handmade furnishings, and restoring America's finest collectibles to original, museum quality condition. All neon restored by our in house glass blowers, who have blown new glass using the same techniques and materials that were used for the original neon. Also, any electrical parts including wiring and solid state transformers (and solid state flasher) have been replaced. The neon features a separate on/off toggle pull cord as pictured.

Vintage Chevrolet Neon Sign Specifications

  • Type: Single Sided Genuine Vintage Heavy Metal Tin Litho Sign
  • Style: Horizontally Oriented Rectangular Shaped On Heavy Metal Housing Can
  • Company: General Motors (Chevrolet)
  • Product: Chevrolet Dealership
  • Date Of Manufacture: Mid -1980's
  • Place Of Manufacture: U.S.A.
  • Color: Black/Yellow/Red/White/Blue
  • Neon Color: Yellow (Bowtie Border)/White ("Chevrolet" Lettering)/Blue ("The Of America" Lettering)/Red Flashing ("Heartbeat" Lettering)
  • Dimensions: 42 Inches Wide By 24 Inches Tall (4 1/2 Inch Deep Heavy Metal Housing Can)
  • Condition: Original Genuine Tin Litho Sign Not Restored Or Doctored (As-Pictured, See Photos For Details)
  • Neon Details: All Neon And Solid State Transformers, Wiring, Mounts, Switches, And Wires Have Been Replaced.
  • Features: Solid State Flasher For Flashing Word "Heartbeat"
  • Comes With H.J. Nick Exclusive “Fast Hanger Bar” Allowing A Simple And Easy Way To Hang Straight And True Every Time.
  • Neon Has Separate Toggle Pull Chord As Pictured So That The Sign Can Easily Be Switched On And Off Without Unplugging. 
  • Certification: Brass Tag Signed By Award Winning Artist H.J. Nick

Watch Neon Sign Restorations Video

Watch Hanging Neon Signs Video

Chevrolet Neon Sign Additional Details

This vintage Chevrolet neon sign is original memorabilia from one of America's most iconic brands. We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire gas station or automotive themed room for you, or help you find that one special item that has been missing from your collection. In addition to signs, we have vintage visible gas pumps, oil pumps, lubesters, and more that we have fully restored to working, museum quality condition. Our automobilia and petroliana restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.


Note: Due to our earned reputation, we have the good fortune to be in high demand by collectors. We always have a waiting list for most items. We suggest if you are looking for a specific collectable, restored to this level, please ask to be placed on our first come, first served list. (Refundable deposit required.) Call 1-800-292-0008 & Award Winning Artist H.J. Nick Brass Tag Certification Details

The H.J. Nick Brass Tag Certification ensures each piece to be the genuine article. Backed by our over a century of experience, with our word is our bond reputation and guaranteeing or your money back “forever". The H.J. Nick Brass Tag Certification makes this item one of the highest appreciating, collectible investments that you can make. These items can be insured at stated value, usually on your home owners policy, for little added premium. Thus, making this a safer investment than even those insured by the FDIC, is much more fun to own, and puts you in control instead of the bank.

Investment Quality Collectible Automobilia From

This rare vintage Chevrolet neon sign is the perfect conversation piece that will wow your friends and clients alike. Like all of our vintage collectible signs, it is guaranteed authentic, investment quality memorabilia. We specialize in those hard to find signs that serious collectors are looking for. All antique collectables offered are genuine memorabilia and appreciable assets, not fake reproductions. All items are fine collectable art at the highest world class collector level. Contact us today for pricing on this collectible Chevrolet neon sign or any of our collectible Americana, antique signs, old gas pumps, and classic collectibles at 1-800-292-0008.

Chevrolet "The Heartbeat Of America" Ad Campaign

The "Heartbeat of America" ad campaign is closely associated with the Chevrolet brand and represents a significant chapter in its advertising history. Here's an overview of the campaign's history:

  1. Launch: The "Heartbeat of America" campaign was launched by Chevrolet in 1984. It aimed to reposition the brand and emphasize its American heritage, quality, and dependability.
  2. Advertising Agency: The campaign was created by the advertising agency Campbell-Ewald, which had been working with Chevrolet for several years. The agency developed the concept and executed the campaign across various media channels.
  3. Tagline and Theme: The "Heartbeat of America" tagline served as the central theme for the campaign. It conveyed Chevrolet's aspiration to be at the core of American culture, reflecting the brand's connection with the spirit and values of the nation.
  4. TV Commercials: The campaign primarily consisted of television commercials featuring diverse Chevrolet vehicles and highlighting their features, performance, and connection to everyday American life. The ads often showcased families, workers, and various scenes representing typical American experiences.
  5. Jingle: One of the most memorable aspects of the campaign was the jingle associated with the "Heartbeat of America" theme. The catchy tune and lyrics reinforced the message of Chevrolet being an integral part of American culture.
  6. Longevity: The "Heartbeat of America" campaign continued for several years, with variations and updates along the way. It became one of Chevrolet's longest-running and most successful advertising campaigns, contributing to the brand's recognition and popularity during the 1980s and beyond.
  7. Legacy: The "Heartbeat of America" campaign left a lasting impact on Chevrolet's brand image. It helped reinforce the perception of Chevrolet as a trusted American automotive brand and contributed to its market presence during a highly competitive era in the industry.

It's worth noting that Chevrolet has employed various other advertising campaigns since the "Heartbeat of America," but this particular campaign remains one of the most iconic and influential in the brand's history.

Famous Chevrolet "The Heartbeat Of America" TV Commercials

Chevrolet Neon Sign Info

When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.

Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).

We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.

World Class Collector Investments

All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset

All Items Are Of Highest Museum Quality World Class Collector Level


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