Coca-Cola Flange Sign: Vintage 1950’s With Aricform Logo – VS1947
This 1950’s Era Sign Features The Rare And Popular With Collectors, Coca-Cola’s Arciform “Fishtail Logo” That Was Used From 1958-1965 And Is In Excellent Condition For A Sign Of Its Age
We Have A Large Selections Of Original Grocery, Drug Store, And Soda Fountain Signs And Restored Vending Machines For Sale; We Are A One-Stop-Shop For Vintage Soda Collectibles
Description
Coca-Cola Flange Sign: Vintage 1950's With Aricform Logo
This rare, vintage Coca-Cola flange sign is an original advertisement used at soda fountains in the late 1950's and 1960's. At ArtFactory.com we have on of the largest selections of original, vintage collectible signs for sale anywhere, guaranteed authentic, and backed by over a century of experience. The classic porcelain enamel sign is double sided, and was designed for indoor use, to be hung over a shops soda fountain machine. It is perfect for display in any man cave or game room (taking less wall space due to the flange), and a must have item for any serious Coca-Cola collector. This Coca-Cola flange sign is the perfect companion to hang over your vintage Coca-Cola vending machine. It is a rectangular shaped sign with a white background, and seafood green pinstripes. The fishtail logo and lettering are red, and reads "Enjoy Cha Refreshing New Feeling" at the bottom in red lettering. This sign measures 15 Inches Tall by 18 1/4 inches wide.\, and has a 1 3/4 inch flange. It was manufactured by Allen Morrison Sign Company of Lynchburg, Virginia.
Coca-Cola Flange Sign Specifications
- Type: Genuine Vintage Porcelain Enamel Flange Sign
- Sides: Double Sided
- Shape: Horizontally Oriented Rectangular
- Company: Coca-Cola
- Product: Coca-Cola
- Manufacture: Allen Morrison Sign Co
- Place Of Manufacture: Lynchburg, VA. U.S.A.
- Era: Late1950's
- Color: White/Black/Red
- Dimensions: 18 1/4 Inches Wide By 15 Inches Tall (1 3/4 Inches Flange)
- Condition: Original, Unrestored Condition, Sold As-Pictured, See Photos For Details
We can can outfit an entire vintage soda shop themed mancave or home theater for you, or help you find that one special centerpiece item that has been missing from your collection. At ArFactory.com we specialize in rare and iconic Americana that serious collectors are after, and all of our signs are guaranteed to be original, investment quality memorabilia.
Coca-Cola Flange Sign Additional Details
Like all of our vintage collectible signs, this vintage Coca-Cola flange sign is sold in original unrestored condition, as pictured, because we believe that every ding, dent, and blemish is part of the history of the item. This sign is in Excellent/Near Mint (EXL/NR MT) condition overall and has very little visible wear as pictured. This is as clean of an example of this now over 70-year-old sign as you will find. We sell rare, collectible items from dozens of soft drink companies, including Coca-Cola, Dr. Pepper, Royal Crown Cola, Nesbitt's, and more. Like all of our vintage collectible signage, this double sided vintage Coke sign is an original, investment quality item. We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire 1950-1960's style soda shop for you, or help you find that one special item that has been missing from your collection. We are a one stop shop for vintage Coke collectibles, in addition to signs, and also have fully restored original vending machines. These machines are restored to working, museum quality condition and include original, period correct signage, logos, and paint schemes. Our vending machine restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.
We specialize in original collectible advertising from America's most iconic brands. Don't be duped by fakes, or settle for low quality reproductions that will never have any long term appreciable value. At ArtFactory.com, we only deal in fine are quality collectibles with appreciable value that are guaranteed to be authentic, and backed by over a century in experience. Call us today at 1-800-292-0008 to ask for pricing on this rare vintage Coca-Cola flange sign, or any of our other vintage soda shop and drug store signs.
Coca-Cola Arciform Logo History
Origins and Early Development
- 1958 - Introduction of the Arciform Logo:
- The Arciform logo, commonly known as the "fishtail" logo due to its distinctive shape, was introduced in 1958. This design was a significant departure from the previous script-based logos that had been used since Coca-Cola's inception.
- The logo featured the famous Coca-Cola script placed within a red, arc-shaped frame that resembled a fishtail. This shape provided a more modern and distinctive look compared to earlier designs.
- Purpose and Impact:
- The introduction of the Arciform logo was aimed at enhancing brand recognition and distinguishing Coca-Cola from its competitors. The unique shape and bold design helped it stand out in a crowded market.
- This logo was used extensively in advertising materials, including signs, posters, and packaging, helping to solidify Coca-Cola's visual identity during the late 1950s and 1960s.
Evolution and Variations
- 1960s - Refinements and Widespread Use:
- Throughout the 1960s, the Arciform logo underwent various refinements. The design was simplified and streamlined to improve its legibility and impact.
- Different color combinations were experimented with, although the classic red and white remained the most popular and enduring.
- During this period, the fishtail logo became a ubiquitous symbol of the Coca-Cola brand. It was prominently featured on vending machines, billboards, and promotional materials worldwide.
Transition to Modern Branding
- Late 1960s - Introduction of the Dynamic Ribbon:
- In the late 1960s, specifically around 1969, Coca-Cola introduced the Dynamic Ribbon, also known as the "wave" or "swoosh" logo. This new design began to gradually replace the Arciform logo.
- Despite the introduction of the new logo, the fishtail design continued to be used in certain contexts, particularly in vintage and retro-themed marketing campaigns.
- Legacy and Nostalgia:
- The Arciform logo remains a beloved and nostalgic symbol for many Coca-Cola fans. It is often used in special edition packaging and merchandise to evoke a sense of nostalgia and heritage.
- The logo's enduring appeal is a testament to its effective design and the strong emotional connection it created with consumers over the decades.
Conclusion
The Coca-Cola Arciform fishtail logo, introduced in 1958, played a crucial role in establishing the brand's visual identity during the late 1950s and 1960s. Although it was phased out in favor of the Dynamic Ribbon logo by the late 1960s, its legacy continues to be celebrated in various nostalgic and retro-themed initiatives.
Allen-Morrison Sign Co. History
The Allen-Morrison Sign Company was a prominent sign-making company that was founded in 1919 and based in Lynchburg, West Virginia. hey produced metal signs for many large oil companies, and also had contracts with Coca-Cola and other soft drink companies. (Photo's by Lynchburg Photos). The company was known for its high-quality craftsmanship and attention to detail, and it created signs for a wide variety of businesses, from small local stores to large corporations. The company's early signs were hand-painted and made of materials such as wood, metal, and glass. However, as technology advanced, the company incorporated newer materials and techniques into its work, including neon signs and more efficient lighting systems.
Allen-Morrison remained a family-owned and operated business throughout its history, and it was known for its commitment to customer service and its ability to create custom signs that met the unique needs of each client. In addition to traditional signs, the company also created billboards and other outdoor advertising and provided installation and maintenance services for its products. During the 1940's and 1950's, Allen-Morrison was one of the major manufacturers of porcelain signs in the United States, producing approximately 80% of the porcelain signs in the country during this era. This number is testament to the quality of their workmanship and their reputation as a leading sign-making company. The company's porcelain signs were highly regarded for their quality, durability, and vibrant colors, and are considered to be some of the most collectible vintage signs today.
Despite its success and reputation for quality work, the Allen-Morrison Sign Company eventually closed its doors in 1990, as a result of changing economic and technological factors (such as the proliferation of plastic signs). However, its legacy lives on, and its signs can still be seen in many communities throughout West Virginia and the United States.
More Vintage Collectible Coca-Cola Signs For Sale From ArtFactory.com
Coca-Cola Flange Sign Info
When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.
Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).
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