Vintage neon Borden Ice Cream SignVintage neon Borden Ice Cream Sign

Borden’s Ice Cream Sign: Vintage Neon “Elsie The Cow” Advertisement – NS6203

Original 1940’s Genuine Vintage Tin Litho Sign Featuring Elsie The Cow And Slogan “If It’s Borden It’s Got To Be Good”

101 Point Neon And Electrical Restoration By Award Winning Artist H.J. Nick To World Class Fine Art Museum And Investment Quality Standards, Neon Blown By Our In House Master Glass Blowers, All New Wiring, Electrical Components And Solid State Transformers


Borden's Ice Cream Sign: Vintage Neon "Elsie The Cow" Advertisement

This original vintage neon Borden's Ice Cream sign is just one of hundreds of collectible Americana, automobilia and petroliana collectibles currently for sale from This single sided, genuine vintage tin litho sign is extra large measures 5 feet 3inches tall by 3 feet 1 inches wide, and is on a 10 inch deep heavy metal can. It reads "Borden's Ice Cream, If It's Borden's It's Got To Be Good" and features the character Elsie the Cow. The top of the sign lights up with the words "Service Grocery". This is a full color sign that features a red and white background, with primarily blue lettering on the main sign. The top area has a blue background with white lettering. The word "Borden's" lights up in red neon, and the words "Ice Cream and Service Grocery" light up in white neon. There is also blue neon around the upper area of the sign. It is an original advertisement from the 1940's that was originally displayed in grocery stores. The sign was discovered by one of America's most famous and knowledgeable pickers, Robbie Wolfe, who stars on the reality television show American Pickers.

Like all of our collectible signs, it is sold in original, unrestored condition as pictured. We do not believe in restoring old signs because it is our belief that every ding, dent, and blemish is part of the story and history of the item. Furthermore, this sign is not a rebuild, and is 100 percent original in every way! The only exception being the neon which was restored by our in house glass blowers, who have blown new glass using the same techniques and materials that were used for the original neon. Also, any electrical parts including wiring and solid state transformers have been replaced. The neon features a separate on/off toggle pull cord as pictured.

Borden's Ice Cream Sign Additional Details

This vintage neon Borden's Ice Cream sign is original memorabilia from one of America's most iconic brands. It is sold in original unrestored condition because our belief is that signs should not be restored because every ding, dent, and blemish is part of the history and story of the item. We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire vintage ice cream parlor or soda shop themed room for you, or help you find that one special item that has been missing from your collection. In addition to signs, we have vintage restored vending machines, and more, that we have fully restored to working, museum quality condition. This neon Borden's Ice Cream sign genuinely iconic piece of Americana, and an investment quality original collectible advertisement is signed and certified by award winning H.J. Nick. This certification means each item bearing this signature is backed by over 100 years of manufacturing world class fine art handmade furnishings, and restoring America's finest collectibles to original, museum quality condition.

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Borden's Ice Cream Sign Specifications

  • Type: Original Lighted Vintage Tin Litho Sign With New Neon And Wiring
  • Sides: Single Sided
  • Shape: Horizontally Oriented Rectangular
  • Company: Borden's
  • Product: Ice Cream
  • Character: Elsie The Cow
  • Era: 1940's
  • Country Of Manufacture: U.S.A.
  • Color: Red/White/Blue
  • Neon Color: White(Lettering)/Red(Lettering)/Blue(Surrounding Upper Area Of Sign)
  • Dimensions: 5 Feet 3 Inches Wide By 3 Feet 1 Inch Tall (10" Deep Metal Can)
  • Condition: Original Tin Litho Sign Not Restored Or Doctored (As-Is, See Photos For Details)
  • Neon Details: All Neon And Solid State Transformers, Wiring, Mounts, Switches, And Wires Have Been Replaced.
  • Comes With H.J. Nick Exclusive “Fast Hanger Bar” Allowing A Simple And Easy Way To Hang Straight And True Every Time.
  • Neon Has Separate Toggle Pull Chord As Pictured So That The Sign Can Easily Be Switched On And Off Without Unplugging. 

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Watch Neon Sign How To Hang Video

Investment Quality Collectible Signs For Sale From

This rare vintage neon Borden's Ice Cream sign is the perfect conversation piece that will wow your friends and clients alike. Like all of our vintage collectible signs, it is guaranteed authentic, investment quality memorabilia.  We specialize in those hard to find signs that serious collectors are looking for. All antique collectibles offered are genuine memorabilia and appreciable assets, not fake reproductions. All items are fine collectible art at the highest world class collector level. Contact us today for pricing on this collectible vintage neon neon Borden's Ice Cream sign sign or any of our collectible Americana, antique signs, old gas pumps, and classic collectibles at 1-800-292-0008.

Elsie The Cow

Portrait of Elsie the Cow From Wikipedia

Elsie The Cow Historical Information

Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.

Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States and Canada.

Read More At: Elsie The Cow On Wikipedia

Borden Company History

Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and pasta sauces, bakery products, snacks, processed cheese, jams and jellies, and ice cream. It was best known for its Borden Ice Cream, Meadow Gold milk, Creamette pasta, and Borden Condensed Milk brands. Its consumer products and industrial segment marketed wallpaper, adhesives, plastics and resins. By 1993, sales of food products accounted for 67 percent of its revenue. It was also known for its Elmer's and Krazy Glue brands.

Read More At: Borden On WIkipedia

Borden's Ice Cream Sign Info

When we use the terms "Museum Quality" and "Historically Correct," we are indicating our world-class process. We absolutely preserve all original signs, badges, glass with anomalies, natural aged patinas, and everything that makes a vintage item collectible. Maintaining non-structural damage, all age, wear, and tear is proudly displayed to showcase each item's unique charm.

Due to our earned reputation, we have the good fortune to be in high demand by collectors. Because most of our items have a waiting list, if you're looking for a specific collectible, please ask to be put on our first come, first served list (refundable deposit required).

We are the oldest and largest seller of fine art, historically correct, museum quality antiques and genuine, investment quality classic Americana.

World Class Collector Investments

All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset

All Items Are Of Highest Museum Quality World Class Collector Level


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