Coca-Cola Curb Service Sign: Vintage Die Cut Porcelain Route 66 – VS6439
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Coca-Cola Curb Service Sign: Vintage Die Cut Porcelain Route 66
This vintage Coca-Cola curb service sign is an original advertisement form the 1940's, and was used at locations along Route 66, that served Coke brand soft drinks to motorists, while still in their vehicle. This "curbside service" was a precursor to the famous "Drive-In Diners" that were all the rage by the 1950's and throughout the 1960's. At ArtFactory.com we have one of the largest selections of original, vintage collectible signs for sale anywhere, guaranteed authentic, and backed by over a century of experience. This genuine vintage sign is an original, die cut, iron, porcelain enamel sign, and is single sided, measuring 8 inches at its tallest point by 7 inches at its widest point. It is perfect for display in any man cave or game room, and a must have item for any serious soda collector. This vintage Coca-Cola curb service sign is the perfect companion to hang over your vintage soda vending machine, or as a stand alone piece of wall art, and is also a unique conversation piece. Like all of our collectible signs, this rare Coca-Cola curb service sign is sold in original, unrestored condition, as pictured.
Coca-Cola Curb Service Sign Specifications
- Type: Heavy Iron With Porcelain Enamel Sign
- Sides: Single Sided
- Shape: Die Cut Shield Shaped
- Company: Coca-Cola
- Product: Curbside Coca-Cola Bottle Service
- Manufacture: Ingram-Richardson Manufacturing
- Place Of Manufacture: Beaver Falls, Pennsylvania, U.S.A.
- Era: 1940's
- Color: White/Black/Red
- Dimensions: 8 Inches At Tallest By 7 Inches At Widest Point
- Condition: Original, Unrestored Condition, As-Pictured, See Photos For Details
Coca-Cola Curb Service Sign Additional Details
We do not believe in restoring old signs because it is our belief that every ding, dent, and blemish is part of the story and history of the item. The sign is in Excellent (EXL) condition overall, with only some very light wear around the edges of the sign on the front, and around the 2 hanging grommet areas. There is also some light scuffing on the back of the sign, and wear around the hanging grommet areas where it was originally hung. This is an exceptionally clean example of this now 80-year-old advertisement, and has an exceptionally clean front. Many collectors would even give this a Near Mint grade, but it is our practice to always round down a grade when it's close. This original Coca-Cola curb service sign was manufactured by Ingram-Richardson Manufacturing Company (Ing-Rich Iron Signs) of Beaver Falls, Pennsylvania, U.S.A. This vintage Coca-Cola curb service sign is original memorabilia from one of America's most iconic brands. We are a one-stop-shop when it comes to outfitting your man cave or game room. We can can outfit an entire vintage soda shop themed room for you, or help you find that one special item that has been missing from your collection. In addition to signs, we have vintage restored vending machines, and more, that we have fully restored to working, museum quality condition. Our vintage vendor restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.
This rare vintage Coca-Cola curb service sign is the perfect conversation piece that will wow your friends and clients alike. Like all of our vintage collectible signs, it is guaranteed authentic, investment quality memorabilia. We specialize in those hard to find signs that serious collectors are looking for. All antique collectibles offered are genuine memorabilia and appreciable assets, not fake reproductions. All items are fine collectible art at the highest world class collector level. Contact us today for pricing on this collectible vintage Coca-Cola curb service sign or any of our collectible Americana, antique signs, old gas pumps, and classic collectibles at 1-800-292-0008.
Ingram-Richardson Manufacturing History
Founding and Early Years: Ingram-Richardson Sign Company was founded in 1901 by Louis Ingram and Ernest Richardson, two English immigrants. They acquired the struggling Enameled Iron Company located in Beaver Falls, Pennsylvania. With their experience in enameling, they saw an opportunity to turn the company's fortunes around. Under their leadership, the company began to flourish and expand, transitioning from the Enameled Iron Company to Ingram-Richardson Manufacturing Company.
Product Range and Expertise: The company specialized in producing items using porcelain enamel, also known as vitreous enamel. This process involves melting powdered glass and fusing it onto materials like metal, stone, and ceramic through high-temperature firing. This technique was used for a variety of products, from decorative items and cookware to household appliances and table tops.
License Plates and Advertising Signs: Ing-Rich's most notable products included license plates for automobiles and advertising signs. In the early 1900s, when cars were not as common, states would contract with private companies to manufacture enameled license plates. Ingram-Richardson became a significant manufacturer of license plates, supplying them to multiple states, including California.
Their "everlasting porcelain" signage was highly regarded and used by various industries for advertising purposes. The signs were designed to withstand outdoor elements and featured intricate detailing, sometimes using up to seven different colors of enamel. Major brands such as Mobil, Texaco, Castle Hall Cigars, Associated Motor Oils, and breweries like Susquehanna and Mauch Chunk beers were among those that utilized their signage.
Expansion and Influence: Ing-Rich's success allowed them to expand their operations beyond Beaver Falls. They established plants in multiple states, demonstrating their impact on the porcelain enamel industry. The company's influence extended to various regions, with their products being recognized for their durability and quality.
History Of Coca-Cola Curb Service, Drive-In Restaurants And, The Carhop
Coca-Cola's history of curb service, also known as carhop service, is closely tied to the rise of drive-in restaurants and the changing culture of convenience and leisure in mid-20th century America. Here's an overview of the history of Coca-Cola curb service:
1. Rise of Drive-In Restaurants: The concept of drive-in restaurants gained popularity in the United States during the 1920s and 1930s. These establishments allowed customers to order and enjoy their meals from the comfort of their cars. Drive-ins were often equipped with outdoor seating areas, where carhops (waitstaff on roller skates or foot) would take orders, deliver food, and serve drinks directly to customers' vehicles.
2. Coca-Cola's Involvement: Coca-Cola recognized the potential of drive-in restaurants as ideal venues for promoting their beverages. The company strategically partnered with these establishments to provide refreshing drinks to customers. As drive-ins became social and recreational destinations, Coca-Cola capitalized on this trend by offering its products through carhop services.
3. Carhop Trays and Promotion: To facilitate carhop service, Coca-Cola introduced specialized carhop trays. These trays were designed to hold multiple beverages and food items, allowing carhops to easily transport orders to parked cars. The trays often featured compartments specifically designed to hold Coca-Cola bottles securely.
4. Iconic Imagery and Culture: The image of a carhop delivering a tray with a frosty Coca-Cola to a customer's car became an iconic representation of American leisure culture. This imagery was often used in Coca-Cola advertising, reflecting the company's close association with the growing car culture and the enjoyment of refreshments on the go.
5. Decline and Legacy: While drive-in restaurants and curb service experienced their heyday from the 1950s through the 1970s, changes in dining habits, urban development, and the rise of fast-food chains gradually led to the decline of traditional carhop service. Drive-in theaters, which often featured carhop-style concessions, also faced challenges as multiplex cinemas became more prevalent.
6. Nostalgia and Modern Adaptations: Despite the decline of traditional carhop service, the concept continues to evoke nostalgia for a bygone era of American dining and entertainment. Some modern restaurants and businesses pay homage to the carhop tradition by offering carhop-style service at events, pop-up experiences, or as a novelty.
In summary, Coca-Cola's involvement with curb service at drive-in restaurants was part of a larger cultural shift towards convenience and enjoyment on the go. The image of a carhop serving Coca-Cola to customers in parked cars became an enduring symbol of mid-century American leisure culture. While traditional curb service has largely faded, the legacy of carhops and the nostalgia they evoke remain an integral part of American popular culture.
More Vintage Collectible Coca-Cola Signs For Sale From ArtFactory.com
Coca-Cola Curb Service Sign Info
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