Restored Fry Mae West Gas Pump: Original Standard Oil Signage – VPF17R-01


Restored Fry Mae West Gas Pump: Original Standard Oil Signage

This is an original restored antique gas pump Model 17R Fry Mae West from Guarantee Liquid Measure company circa 1920s. Completely restored using all original and historically correct parts, this old gas pump has been custom painted in the classic red, white, and blue color scheme of the Standard Oil gas company. This antique hand pump features the Standard Oil torch logo flame top glass gas pump globe. This five-gallon visible gas pump features the patented Fry accurate measuring mechanism from Guarantee Liquid Measure Company with the up and down working measuring tube, measuring stop control handle, tinted blue glass cylinder, and rare price box.

Fry Mae West Gas Pump - Specifications:

  • Gas Company: Standard Oil
  • Make/Model: Fry Mae West R17 Visible Pump
  • Era: 1910-1930
  • Color: Red, white, and blue
  • Height: 8' 4" (without globe)
  • Base Diameter: 24"
  • Condition: Antique/Restored museum quality and historical correct
  • Notable Features:
    Standard Oil Gasoline original glass flame gas globe. Fry Guarantee Visible hand pump model with 5 gallon glass tank.

Fry Mae West R17 Visible Gas Pump
This is an original Fry Mae West Visible Gas Pump R17, circa 1920s. This antique gas pump is the guaranteed visible pump R17 model and features the patented Fry accuracy measuring mechanism from Guarantee Liquid Measure Company with the up and down working measuring tube, measuring stop control handle, price box, and glass gas cylinder.


Note: Due to our earned reputation, we have the good fortune to be in high demand by collectors. We always have a waiting list for most items. We suggest if you are looking for a specific collectable, restored to this level, please ask to be placed on our first come, first served list. (Refundable deposit required.) Call 1-800-292-0008

Gas Pumps and Gas Stations Historical Information

Standard Oil Company - Standard Oil Co. Inc. was an American oil producing, transporting, refining, and marketing company. Established in 1870 as a corporation in Ohio, it was the largest oil refiner in the world. Its controversial history as one of the world's first and largest multinational corporations ended in 1911, when the United States Supreme Court ruled that Standard was an illegal monopoly. John D. Rockefeller was a founder, chairman and major shareholder. With the dissolution of the Standard Oil trust into 33 smaller companies, Rockefeller became the richest man in the world. Standard Oil (Indiana) was formed in 1889 by John D. Rockefeller as part of the Standard Oil trust. In 1910, with the rise in popularity of the automobile, Indiana Standard decided to specialize in providing gasoline to consumers. In 1911, the year it became independent from the Standard Oil trust, the company sold 88% of the gasoline and kerosene sold in the Midwest. In 1912 it opened its first gas service station in Minneapolis, Minnesota. The Red Crown Regular and White Crown Premium (later Gold Crown Super Premium) gasolines were marketed by parent company, Standard Oil (Indiana), in its prime marketing area in the Midwest.

Fry Visible Antique Gas Pump - Guaranteed Liquid Measure Visible Pump used throughout the early 1920s, was often referred to as the Fry Visible Gas Pump. The most popular models of the Fry Visible Pump, named after the company founder, were the Fry Model 117 and Fry Model 17. These vintage gas pumps, with their hourglass shape, were nicknamed after the curvaceous actress of that era "Mae West". The "visible" gas pumps allowed customers to view the color and quality of the gasoline through the transparent glass fuel tank.

From Original Sales Literature

Guarantee Liquid Measure Company
Factory and Office
Rochester, Pennsylvania

The GUARANTEE VISIBLE was designed and placed on the market to fill a demand created by the motor car owner for a pump which would give him a gallon of gasoline for every gallon paid for.

Our latest model is a distance advance over previous types. The combining of the motor control switch with the vacuum release value eliminates three operations, and the placing of this mechanism inside the pedestal precludes the possibility of interference by meddlesome persons. In addition to this, the door in the pedestal cannot be closed unless the standpipe is in its lowest position, so that it is impossible for a careless employee to leave gasoline in the container when the GUARANTEE VISIBLE is closed.

Accurate Adjustment and Dependability
While the measuring marks on the container are an attractive feature to the gasoline buyer, actual measurement is taken care of by the circular clips into the notches of which the handle of the standpipe slides. The position of these clips is adjustable only through a door in the rear of the pedestal. Once adjusted, and securely locked in place by the set screws provided for that purpose, the door can be closed and sealed by the proper authority, and as long as that seal is unbroken both owner and customer alike can be confident that the measurement is accurate.

Equipment No. 17
For the past three years we have recognized the growing need for a fast, visible, hand operated pump at a low price. Equipment No. 17 Double Action is the answer. This pump has been painstakenly developed, each feature being included only after it had been thoroughly proved by continuous operation under field conditions. Careful investigation has shown that the pump that would perfectly meet the need must have these qualities - Absolute accuracy, visibility, speed, simplicity, low installation cost, low-up-keep and low selling price.

All of these requirements have been completely met in Equipment No. 17 - and more, it is a beautiful pump. The pumping unit is conveniently located in the base. All pipe work completely concealed within the symmetrical pedestal. It has the famous Fry adjustable over-flow principle of measurement, which makes possible absolute and continuous accuracy. It is visible. The pumping unit is double action; and operates with a minimum of effort; literally speaking, it is the fastest visible hand pump made.

Its mechanical construction is simple and durable. The double action pumping unit is all metal; no leathers or washers. It will work for years without even an adjustment. Every part is immediately accessible. The installation is simple and inexpensive. There are no check or foot valves that affect the measurement.It is labeled by the Underwriters Laboratories.

We tell you with confidence that this is a perfect pump. It is handsome in appearance, a wonderful business-getter and you can install it and forget it so far as upkeep is concerned.

1 - Light Socket
1 - Globe Holder
1 - 10 ft. 1 1/4 in. Hose
1 - Nozzle
Height to Globe Holder - 8 ft. 4 inches
Shipping Weight - 424 pounds

Restored Fry Mae West Gas Pump: Original Standard Oil Signage Info

  • All brass parts are solid polished original brass
  • Rare collectors preferred original "Milk Glass" globe
  • All sign-age is correct porcelain original era material (no fake foreign made parts or signs used)
  • All internals have been polished and rebuilt
  • Pump is in working order
  • Backed by a century of fine craftsmanship since 1913

We are the oldest and largest restorer of fine art, museum quality, historically correct antiques, and supplier of genuine investment quality un-restored classic Americana (namely signs). Museum quality, historically correct means a world class restoration that preserves all original signs, badges, glass with anomalies, natural aged patina, ect. with non structural damage. All age wear and tear is proudly displayed, when possible, on signage and gas pump globes. Contact the Art Factory for information on restoring your antique gas pumps at 1-800-292-0008.

All Vintage Memorabilia Offered Is A Genuine Collectable And Appreciable Asset

All Items Are Of Highest Museum Quality World Class Collector Level

Our Latest Museum Quality Fully Restored Vintage Visible Gas Pumps


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